Customer Insight Analysis: Relevance is our key to success!

You want to address new target groups but don't know how to identify them? Do you want your marketing campaigns to be personalized and optimally adapted to the individual customer journey?

With our Customer Insight Analysis we help you to tap the full potential of your data. Our insights will support you in adapting your marketing & sales activities to your target audience. Measurable success for you: Win new target groups, sustainably increase customer value and effectively avoid cancellations!

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4 Phases of CI-Analysis

Understanding and addressing your target group based on real data

Companies often have a specific idea of their target groups, which can limit their ability when it comes to identifying and addressing new customers.

Our customer insight analysis will help you to gain a deeper understanding of your customers. By capturing your existing data and enriching it with meaningful external data, we create data-driven personas and a segmentation of your customer base. This allows you to address your customer´s needs individually and optimize your customer journeys accordingly.

Datalogue Scoring

By creating statistical twins, we can identify your most relevant customers for you in the market and target them specifically. With Scored Marketing Campaigns we take your sales to the next level.

The result: customized communication for a significant business boost!

Map of Germany with icons for locating customers with high or low affinity.

Get the most out of a Customer Insight Analysis

Increase Relevance
Content, offers, products, messages & purchase triggers spot on for your target group.
Optimize performance
Sustainably achieve better marketing KPI's: Increase Conversion Rate and reduce Cost Per Order.
Increase customer loyalty
Data-based next best action logics for measurable uplift in your inventory business and reduction of churn.
Strategic Impact
Optimize overall marketing planning and product development through data-driven insights.

Scalable performance for your business

Whether data warehousing, discovery, or staging, whether closed-loop system architecture or marketing automation – we are ready for your challenges. In close cooperation with you, we develop tools and solutions individually designed for your problem. Our experts know exactly what is important: speed, scalability and maximum quality are relevant for the expansion of your success.

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Average conversion rate compared to non-data-analytical process models
- 0 %
Is the average reduction of a CPL
+ 0 Mio.
generated new customers, across all customers, in the past few years

Our promise to you

Partners at eye level
We support TecDAX corporations as well as small and medium-sized enterprises from a wide range of industries.
The best of both worlds
Thanks to our combination of human experience and artificial intelligence, we always find the best solution for you.
Reliable performance
We know how to manage large data sets - and make sure your systems run smoothly.
Measurable success
We let ourselves be measured by results and optimize them continuously and efficiently in a self-learning loop.
Annelie Brügmann

Dialogue with DATALOGUE

Would you like to find out more about customer relevance, our services, or success stories?

Let's talk or send us an email. We look forward to your inquiry!

Annelie Brügmann | Senior Sales Manager

+49 40 4711 348 408 @YW5uZWxpZS5icnVlZ21hbm5AZGF0YWxvZ3VlLmNvbQ==@
Contact Contact us now!